THIS IS WHO WE ARE
We aim to foster the well-being of your body, mind and soul, and the welfare of the beautiful world that surrounds us. This is the beating heart of Rituals - inside and out. From ingredients to sourcing and packaging; from limiting waste to enriching lives, thoughtfulness and sustainability are always at our core. It is for that reason that we guide our actions with three pillars: Clean, Conscious, and Caring.
CLEANTrusted quality products, carefully formulated with natural ingredients.Read more
CONSCIOUSMaking sustainable choices for our products and in our business, every step of the way.Read more
CARINGPromoting the art of soulful living, and supporting and developing programmes contributing to soulful societies.Read more
Realizing positive impact, while reducing the environmental impact of our business is constant on our mind and never done. It's a continious journey and we aim to be better every day.
To keep ourselves focussed we have defined a few main goals:
- All formulations will contain more than 90% ingredients from natural origin, by 2023.
- In that same year, we hope to have reached 2 million school children with our yoga & mindfulness programma Super Chill. Another major milestone for us is in 2025, when we will only have products in our assortment that are refillable, recyclable and/or made from recycled materials.
Clean & Conscious Tool
We continually evaluate our products and formulas in terms of sustainability and performance with the help of a specially developed tool. This unique tool analyses ingredients and packaging on biodegradability, eco-toxicity, natural origin, responsible sourcing, formula and packaging Co2e, water in formula and packaging, recyclability and weight/volume ratio.
“…we are determined to get it right, for you & the well-being of our planet.”
- Raymond Cloosterman, CEO
WHAT CAN WE HELP YOU WITH?
Frequently asked questions
Want to know more? Read our most asked questions here.